Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School. As a computational social scientist, she studies human behavior using a combination of Big Data analytics and experimental methods. Her research explores how psychological characteristics influence real-life outcomes in different business-related domains (e.g. financial well-being, consumer satisfaction or team performance), with the goal of helping businesses and individuals make better and more ethical decisions.
The research of Dr. Matz has been published in the world’s leading scientific journals and is frequently covered by major news outlets around the world. She has won numerous awards, including Data IQ’s most influential people in data-driven marketing, Pacific Standard’s 30 top thinkers under 30, and most recently the Poets and Quants 40 under 40 best business school professors.