Generating Emotional Impact in Narrative (2015-16)

We respond to stories not only because of the information they contain, but also because of the emotional impact. Creating emotional impact is challenging, but professionals know that there is a process, though hard to articulate at a level that novices can follow. The team will decompose the act of creating emotional impact into a process that novices can follow on a website in under five minutes. Eventually, the novices will perform as well as experts. This team is headed by Lydia Chilton.

Established in 2012, the Institute is a collaboration between Columbia and Stanford Universities. Our mission is simple: Sponsor thinking, building and speculating on how stories are discovered and told in a networked, digitized world.
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